A. R. T.
Ricardo Valentim: The New Typography

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The New Typography is a specimen published by PPP editions in 2012 that demonstrates how Sabon would look in various sizes and weights on different papers. Traditionally, designers used specimens to determine the legibility of typefaces in different contexts. The New Typography challenges the conventional form of type specimens through the production of a different specimen format, which expands standard compositional layouts and offers diverse modes for engaging with them.