Basel School of Design
Armin Hofmann (HonRDI) (29 June 1920 – 18 December 2020) was a Swiss graphic designer. The Basel School of Design and Its Philosophy: The Armin Hofmann Years, 1946 - 1986. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts and became the head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design). He was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world.